نشریه پژوهش های پیشرفت و تعالی
سال ششم شماره 1 (بهار 1402)

Mathematics is the science of order, and its subject is to find, describe and understand the order that lies in apparently complex situations, and the basic tools of this science are the concepts that enable us to describe this order. This article has been written under the title of mathematical features and characteristics of BURR XII-BURR XIl distribution, and in fact, the purpose of this research is to investigate the mathematical characteristics and characteristics of BURR XII-BURR XIl distribution. In this research, maximum likelihood method is used to estimate unknown parameters and a new continuous distribution named Burr XII-Burr XII distribution is introduced. Some of its properties are derived. A detailed schedule is provided to demonstrate the new significance. The new model is proportional to the other models; Models associated with the lowest values for A-IC, B-IC, CA-IC and HQ-IC. Based on the above, he analyzed the research and after analyzing and reviewing the research results, he showed that the characteristics are presented based on two short moments, risk performance and also based on conditional expectation.

Communication plays an essential role in the growth of organizations. An optimal level of human resource communication between people can provide a platform for healthy and constructive interaction for human and organization excellence. The main purpose of the current research is to investigate and identify the indicators of human resource communication on positive individual behaviors in organizations. The research method of this study is practical according to its purpose and descriptive survey based on the method of gathering information. The statistical population is all the administrative staff of the Karaj Agricultural Jihad Organization, which is equal to 55 people. Due to the limited statistical population, the entire statistical population was considered as a statistical sample, that is, all employees were selected as the sample size (available sample). In order to collect information, a researcher-made questionnaire was used, and for data analysis, descriptive data analysis was used, and in the inferential statistics section, simple and multivariate regression analysis test and Kolmogorov Smirnov test were used. The analysis of the findings showed that: human resource communication and its dimensions have a significant effect on individual positive behavior; So that the component of communication styles has the greatest effect, followed by the components of communication content, communication channel, and communication path, respectively, have the greatest effect on individual positive behavior.

The current research aims to investigate the effect of strategic orientation and digital marketing capabilities to improve the performance of knowledge-based companies. In terms of the purpose of the research, this research is applied according to the descriptive method of correlation and survey type. The statistical population of the research consists of all human resource managers of knowledge-based organizations (134 people). Using Cochran's formula, the sample size should be considered equal to 100 people, and only 71 questionnaires were returned. The members of the statistical sample were selected by simple random sampling and participated in the research. The data collection tool is a researcher-made questionnaire. The validity of the questionnaire was confirmed by professors and experts, and Cronbach's alpha was used to measure the reliability of the instrument. In order to analyze the data, descriptive statistics and inferential statistics were used. The results of data analysis show that the relationship between digital marketing capabilities and performance improvement is positive and significant. Also, the relationship between customer orientation, competition orientation, inward/cost orientation, innovation orientation, human capital, relational capital, organizational capital, and informational capital with digital marketing capabilities is positive and significant.

The concept of "relationship marketing" has attracted considerable research attention from marketing researchers during the last two decades. The fundamental advantage of the relationship marketing approach is to create stronger customer relationships that increase performance results that include sales growth, market share, profits, return on investment, and customer retention. The current research was conducted with the aim of investigating the impact of relational marketing on the brand value of competitive products. Therefore, this research is an applied research in terms of its purpose. The present research, in terms of the method of collecting descriptive information of the type of correlation, the statistical population of this research includes the customers of Hyperstar products in Tehran. According to Cochran's formula for the unknown population size, the sample number was 384 people. The sampling method in this research is non-probability sampling. The required data were collected through a questionnaire tool (Nguyin et al.'s relational marketing questionnaire (2012) and Yu et al.'s brand value (2000)). The face and content validity of the questionnaire was confirmed by using the expert opinions of the professors and the reliability of the questionnaire was confirmed by using the Cronbach's alpha calculation method. The collected data were analyzed through SPSS19 software. The results of this analysis also showed a positive and direct relationship between internal marketing and brand value.

The purpose of this research is to explain individual and managerial factors in the context of technology management on the growth and productivity of organizations. This research is descriptive and correlational. The statistical population of this research includes 283 managers and experts of private organizations in Tehran. Using Cochran's formula, the sample size is equal to 164 people. The method used for sampling is random. The main tool for collecting research data is a researcher-made questionnaire, whose validity has been confirmed by professors and whose reliability has been confirmed by measuring Cronbach's alpha coefficient. In order to analyze the data, descriptive statistics and inferential statistics were used. The research results confirm all the hypotheses and show that the individual and managerial components in the context of technology management (including the skills and capabilities of executive agents, planning and organization, implementation and support as well as monitoring and evaluation) It has a positive and direct effect on the growth and productivity of organizations.

The purpose of this research is to investigate the role of brand communication power in the perceived value of retail brands in home appliance stores. The current research is applied with a descriptive-survey method. The statistical population in this research is all buyers of retail brands in home appliance stores in Tehran. A sample size of 196 was obtained and 200 questionnaires were collected in total. In this research, a simple random sampling method was used to select the sample. The tool for collecting information is a researcher-made questionnaire, whose validity has been confirmed by professors. The obtained Cronbach's alpha shows that the questionnaire has acceptable reliability. Descriptive statistics and inferential statistics were used to analyze the obtained data. The results of the research show that the perceived quality, brand loyalty and associations of brand communication power have a direct effect on the perceived value of retail brands in home appliance stores and brand awareness on the perceived value of retail brands in stores. Household appliances are not directly effective.

This study evaluates the influencing factors of marketing strategies on corporate social responsibility and brand equity with the mediating role of brand position. The current research method is descriptive and the method of data collection is survey. For this purpose, a questionnaire with 26 questions has been designed. In order to answer the questions, 200 of the car body insurance policy buyers of 4 private insurance companies of Asia, Alborz, Mellat and Parsian, which have the largest share of the car body insurance market, were selected as the statistical sample of this research. The sampling method was chosen as simple random. The results of the research show that the perceived quality, brand loyalty and associations have a direct effect on the social responsibility of the company and the brand value of insurance companies, and the position of the brand name does not directly affect the social responsibility of the company and the brand value.

The current research was conducted with the aim of explaining the role of individual and managerial factors on the learning of human resources in organizations, and the main question is, what factors affect the learning of human resources in organizations? The research method in terms of practical purpose, in terms of how to collect information, includes descriptive-survey research. The statistical population of this research is the employees of Urmia city municipality headquarters, according to Morgan's table, the sample number is 123 people. The research tool was a researcher-made questionnaire, whose validity and reliability have been confirmed. The main findings of the research indicated that the factors of appropriate leadership, in-depth atmosphere, localization, balance between work and family, time management and gaining experience had a positive and significant impact on the learning of human resources in organizations. Also, among the factors affecting the learning of human resources in organizations, appropriate leadership has the most impact and time management has the least impact.

The main purpose of this article is to investigate the impact of managerial factors and technology in establishing a comprehensive banking system. The research method is descriptive-analytical and the method of collecting materials is library. The banking industry in Iran plays a decisive role in the economy as a fundamental pillar of the money market. Due to the changes in the structure and laws of banks during the last two decades, the competitive aspect among banks has been increasingly expanded and the quality of services provided is considered as an important measure of the performance of the organization, financial and banking institutions. Various surveys show that the banking industry in Iran is on the verge of major changes to achieve its strategic goals. Many banks are studying and establishing a comprehensive strategy at the level of financial institutions. One of the banking models in the world is the comprehensive banking model. Considering that many commercial banks in Iran are currently changing their business model towards comprehensive banking, it is very necessary to develop a framework to help the main decision makers of this market to achieve their goals.

The purpose of this research is to investigate the effects of information and communication technology on the performance of small and medium businesses with the mediation of intellectual capital. This research is of applied type and in terms of descriptive-survey method. The statistical population of the research is made up of managers and employees of knowledge-based companies in Isfahan Scientific Research Town, 160 of whom were randomly selected as a sample. The research tools were questionnaires made by the researcher, the validity of the questionnaire was confirmed and reliability was estimated using Cronbach's alpha formula for the entire questionnaire at 0.81. Structural equation model and partial least squares approach have been used to investigate the research hypotheses. Based on the findings of the research, the impact of the economic effects of information and communication technology on intellectual capital has been confirmed. The impact of the economic effects of information and communication technology on the performance of small and medium businesses is also significant, and the mediating role of intellectual capital in the impact of the economic effects of information and communication technology on the performance of small and medium businesses has also been confirmed.

The purpose of this research is to evaluate the factors affecting the formation of strategic management in the efficiency of city development dimensions, which has investigated the relationships between the indicators that make up the strategic management process (formulation, implementation and evaluation of strategy) and the components of urban development dimensions. Descriptive research method - Correlation and the statistical population of the research is 322 people from all the citizens, managers and officials of the city of Isfahan city, who were selected using the multi-stage and simple random cluster sampling method. The data collection tool was two researcher-made questionnaires of strategic management and productivity components of urban development dimensions, and the validity and reliability of the questionnaire were confirmed. Data analysis has been done with inferential statistics methods of regression, MANOVA and structural equation model. The findings show that the development, implementation and evaluation of the strategy has an effect on the sustainable environment and sustainable urban society (one of the productivity components of the city development dimensions), while it does not affect the sustainable urban life component. Also, there is a positive and significant relationship between strategy formulation and evaluation with all the productivity components of urban development dimensions. Also, there is no significant relationship between the implementation of the strategy and all the productivity components of the urban development dimensions, and there is a positive and significant relationship between all three productivity components of the urban development dimensions and all the stages of the strategic management process.

Profit stability is one of the qualitative features of accounting profit, which is based on accounting information and helps investors in evaluating the company's future profits and cash flows. In estimating future profits and expected cash flows, investors pay more attention to the stable part of the profit than the unstable part. Therefore, the purpose of this research is to investigate the relationship between the sustainability of profits and financial performance with the mediating effect of audit conservatism in listed companies. This research is of an applied and descriptive post-event type. The statistical population of this research is companies admitted to the Tehran Stock Exchange during the period The fiscal year is 2019-2025, and the statistical sample was determined using the systematic elimination method of 127 companies, and multivariate regression of combined data was used to test the research hypotheses. The results show that there is a negative and significant relationship between profit stability and audit work protection. There is a direct relationship between accounting conservativeness and financial performance, and finally, audit conservatism has been able to mediate the relationship between profit stability and financial performance.

Today, industrial companies are very responsible for the environmental consequences, and attention to factors that destroy and pollute the environment is very important for manufacturing and industrial companies. The purpose of this research is to investigate the role of leadership humility on employees' green loyalty with the mediating role of moral push. This study has been conducted in terms of applied purpose, descriptive type and survey method. The statistical population in this study is 105 employees of Parmida company in Semnan city. In order to analyze the data, partial least squares method and Smart PLS-2 software were used. Convergent validity was used to measure validity, and Cronbach's alpha was used to measure reliability, and its coefficient is greater than 0.7 for all research constructs. The obtained results indicate that leadership humility has a positive and significant effect on employees' green loyalty. Also, the positive and significant effect of leadership humility on moral impulse was confirmed. Also, the moral flip has a positive and meaningful role on the green loyalty of employees. Finally, the results of this research showed that moral flip plays a mediating role between leadership humility and employees' green loyalty.